Miniclip - Brand Guidelines
– Brand design
– Brand guidelines
– Brand implementation
– Brand design
– Brand guidelines
– Brand implementation
The Brief
Following our work on the King brand guidelines, we were approached by the Miniclip brand team to help develop their brand guidelines and demonstrate how the new Miniclip brand could be executed across internal communications, presentation materials, stationery, and merchandise.
Our Approach
We helped Miniclip establish the rules around all of their brand elements, such as the use of typography, online and offline colour use, and how to apply the logo correctly. We created a concise and engaging brand guidelines document which was used by all internal staff, and built a PPT template to be used company-wide complete with instructional videos on how to apply the template. We took key stationery items and applied the Miniclip branding to them in a way that was bold and consistent for maximum exposure of the new brand.
