Case study: King brand guidelines
Brand design
Brand guidelines
Brand implementation
Brand design
Brand guidelines
Brand implementation
The sweetest project ever?
Candy Crush is one of the largest and most successful games on the planet, played by millions every day in almost every country in the world. When makers King needed someone to bring order to their surreal world, fourfeet were game on! This Brand book ensures all usages of the King brand and Candy Crush brand – both internally and externally – are represented correctly and consistently as the saga evolves.
