Adidas - Graphic design services

Design for print
Kit design
Event branding

Design for print
Kit design
Event branding

It’s been over a decade since the London 2012 Olympics and like everyone we still have great memories of that summer.

As a graphic design partner for adidas, we were fortunate to work on many great design projects which are showcased in this case study.

 

Flagship 2012 design literature: adidas ‘Big red book’

This sharply designed 120-page ‘guide to the games’ – showcasing adidas’ Olympic heritage and range of technical apparel – was distributed to athletes, national federations and global media.

adidas 'Big red book' design

Adidas ‘adizones’ artwork

Summer 2022 marked 10 years since the London 2012 Olympics… and 10 years since our designs for the adidas ‘adiZones’ outdoor gyms were installed across the UK by The Great Outdoor Gym Company to help inspire a new generation of athletes.

Our work consisted of custom wall artwork, information graphics and signposting for each ‘adiZone’ which are still in use today enabling young people to get active.