Davies Talent Solutions

Client Overview

Davies Group, a specialist professional services and technology firm that works in partnership with leading insurance, highly regulated and global businesses, had expanded and evolved their service offering and were ready to consolidate three businesses, spanning five core capabilities, into a single entity. The new, ‘Talent Solutions’ division sought a brand refresh and new website that differentiates in the market and supports growth.

Project Scope

Whilst maintaining the essence of the wider Davies Group brand family, Fourfeet were engaged to explore how the unique energy, vibrancy and dynamism of the Talent Solutions division could be reimagined and reflected in a refreshed visual identity to be rolled out across touchpoints. Key amongst these would be the new website experience, the success of which would be measured in explicit business terms: increased visibility, traffic and engagement, increased qualified leads and candidate applications, and the degree of industry media coverage.

Brand Evolution

Working closely with the Davies team, we embarked on a journey to reimagine their existing brand components, including colour palette, typography, and photographic direction. To provide a consistent visual identity, our approach involved the development of a dynamic suite of geometric graphic elements that were harnessed to help differentiate five core business capabilities. A two-tone treatment for photography was introduced, and moving imagery integrated into key pages, adding depth, character and heightened engagement for visitors.

Website design and build

Through a collaborative effort with the Davies brand team, we established best practices for user experience (UX). Critical to success was the swift, safe and effective migration of the Jobs portal, ensuring that live job positions experienced no downtime. This seamless transition ensured uninterrupted access for users and evidenced the website’s reliability.

The website was built on the WordPress platform, and integrated with the existing Davies Group technology stack allowing for seamless handover to the Davies website team on completion.

Results and Impact

Davies Talent Solutions now boasts a compelling online presence that resonates with both existing and potential stakeholders. The launch of the new website received widespread acclaim and positive feedback. This came both from within the Davies Group, whose expectations were exceeded, and from sector peer organisations that have expressed an interest in partnership with fourfeet.

“After a structured RfP and selection process, I engaged Fourfeet Agency to design a new website that was suitable for corporate audiences whilst still reflecting the energetic and modern nature of our solution capabilities in Learning & Resourcing. The goal was to bring these capabilities under one roof and launch with a fresh new look and feel.

The result has been fantastic, we have gained a clean, engaging, and well-thought-out site, delivered on time and on budget with all the working functionality of many api’s, contact forms and links. Not only has the result surpassed all expectations, the journey through this work, (over several months) has been super smooth, with all communications and actions diligently and pleasantly completed.

I have no hesitation in recommending Fourfeet for large and complex website projects and look forward to working with them again in the future.”

Carolyn Blunt
Director, Davies