Investment Delivery Forum

Client Overview

The Investment Delivery Forum brings together major insurance and long-term savings firms with an interest in large-scale infrastructure investment. The Forum acts as an accelerator helping industry, government and key stakeholders avoid delay and move forward together. It was initiated by the Association of British Insurers (ABI) to ensure that the industry would be ready to act quickly on regulatory changes (Solvency UK) that will enable the channelling of approximately £100bn of investable pension funds into green and good projects.

Project Scope

Fourfeet was tasked with developing an initial awareness-raising campaign to support the Forum’s role in liaising with the government and underline the industry’s crucial role as an investor in large-scale infrastructure. The campaign called for the development of a standalone brand and visual identity, within which founding members may unite. A central website hub was required to present the Forum’s objectives, demonstrate the significant investment activity to date, and set out future ambitions. Social campaigns, ad placements in industry-relevant publications and out-of-home advertising in and around the Westminster area completed the remit.

Logo Design

The Investment Delivery Forum’s logo is a simple, yet striking, geometric symbol designed to speak of the Forum’s unwavering commitment to investment and progress. The icon is suggestive of forward momentum, upward trend and the steps taken to free up and secure infrastructure investment.

Visual Identity

The visual identity embraces a restrained palette of contemporary colours enabling the creation of bold, consistent graphic components. The palette is paired with straightforward typography to facilitate strong and unambiguous messaging.

The geometric elements of the logo extend into a flexible but cohesive graphic system that delivers impact, visual interest and strong recall across touchpoints.

Website Design and Development

Central to the project delivery was the creation of a website hub to host key information about the Investment Delivery Forum, including its members, advisory group, mission, news, and importantly, the key projects funded by the industry – both completed, underway and planned.

The website features an interactive map showcasing the green and sustainable infrastructure projects funded by Forum members across the UK. The website adheres to modern responsive design standards, with an easy-to-use CMS that allows the Forum’s Campaign and Marketing team to implement updates and accommodate future growth.

Results and Impact

Our work alongside the ABI has successfully championed the role of the Investment Delivery Forum and raised its visibility amongst key target audiences. The Forum members’ work has been effectively showcased, and the wider industry’s crucial role as an investor in large-scale infrastructure has been highlighted.

We look forward to continuing to support the Investment Delivery Forum in its mission to channel much-needed funding to important projects that will help secure net zero by 2050 and help meet the nation’s housing and healthcare challenges.

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“The team at Fourfeet were able to get up to speed in a matter of days on a very complex topic, understanding what we needed and how they could best help. 

They’re not only lovely to work with, but extremely proactive, responsive, flexible and straightforward. They’ve been a complete god send this year and now slot into the ABI like a member of the in-house team.”

Chris Blackwood
Head of Communications, ABI