Brand identity: Beer and burger

Introduction

Beer + Burger is a popular beer and burger chain located in London with a commitment to delivering a no-nonsense approach to food and drink.

The primary objective of the branding and design project was to create a visual identity that would reflect the brand’s energetic and uncomplicated nature while distinguishing it from competitors in the crowded food and beverage industry.

Visual Identity

The logo for Beer + Burger features clean typography with a bold, sans-serif typeface. The colour palette was chosen due to its ability to grab attention and evoke a sense of excitement. The brand colour is consistently applied across various applications, including interior decor, glassware, marketing collateral, and packaging –  establishing a strong and recognisable visual presence in London’s beer and burger scene.