Rapport London- Shopify website
– Website design
– Shopify website
– User experience
– Website design
– Shopify website
– User experience
The Brief
Rapport London is one of the UK’s leading luxury leather good manufacturers, specialising in watch and jewellery accessories.
It was founded by the Rapport family in 1898 and is still run and owned by the same family 122 years later. The product and story were strong but their digital presence and online web store was letting them down – it was not in-keeping with a luxury brand and the site traffic was not converting into sales.
Our Approach
After an initial period getting to know the brand, understanding business objectives and reviewing issues with the current website – we were able to implement the migration and build of a new website on the Shopify platform.
The new design is much more reflective of a luxury watch accessories brand, making use of rich photographic content on landing pages and refined typography throughout the website. The user experience is clear to help Rapport customers find what they need and make a purchase easily and without obstacle.
The website launched alongside a digital marketing campaign led by 303.london and has seen increased online sales figures, including Rapport’s most successful months ever in the first quarter post-launch.
